Beat Ne-Yo at Child of Eden to help Japan

Hey, there's a headline we didn't expect to write today. Ubisoft's new Child of Eden promotion, "Project Hope," challenges players to exceed musician Ne-yo's high score in the "Evolution" level to boost Ubisoft's donation to Japanese earthquake relief.

$100,000 is already pledged; for every score on that level's "Normal Kinect" leaderboard exceeding Ne-Yo's 306,800 between now and July 4, Ubisoft will add an additional dollar, up to a maximum of $20,000.

While replaying this game over and over again for leaderboard position seems like a weird subversion of its happy, love-everyone vibe, it's hard to argue with a good cause. And it is a promotion that results in a lot of time spent playing Child of Eden, so that's... (Continue Reading...)

Blizzard pro-cannibalism: Diablo 3 could eat into World of Warcraft audience

While Blizzard cofounder Frank Pearce is unexpectedly bullish on EA's prospects with its Star Wars: The Old Republic MMO - and of course Blizz's own next-gen, untitled "Titan" MMO - he sees another potential product that could cannibalize his massive World of Warcraft audience. "I think even a shorter-term concern is whether or not we might see cannibalization of WoW players from Diablo 3 when we launch it, because it's a similar type of experience," Pearce told Gamasutra. "Not exactly similar, but it's that RPG feel."

While Diablo 3 currently has no release date - it's possible it may not make it out this year - Pearce said "it's better we cannibalize them ourselves than let someone else do that, because if we cannibalize them ourselves, they're still a Blizzard customer."... (Continue Reading...)


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