Laundry day: Batman Arkham City 'Skins Pack' DLC available


Batman's costume gets torn up pretty severely over the course of Batman: Arkham City. We can only imagine how filthy it gets, and what Batman smells like by the end. So do him a solid and replace it with the fresh new ones in the Arkham City Skins Pack, newly available on Xbox Live, PSN, and Games for Windows this week.

The $5 pack collects all the previously retailer-exclusive (and NOS energy drink-exclusive) alternate looks for the Dark Knight, including 1970s, Year One, The Dark Knight Returns (aka Fatman), Earth One, Batman Beyond, Sinestro Corps, and the delightfully incongruous Animated Series skin.Gallery: Batman Arkham City (Skins Pack)
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Activision Publishing CEO Eric Hirshberg on True Crime, Bizarre Creations, the 'Hero' franchise, and transparen

When Eric Hirshberg stepped into the role of CEO of Activision Publishing last July, the company had just begun an ugly, public battle with the founders of Infinity Ward, having fired the creators of the company's Call of Duty cash cow just four months prior. Frequently villanized in the press, the appointment of Hirshberg seemed to indicate that Activision was eager to turn its brand identity around. Hirshberg cut his teeth as CEO and chief creative officer of marketing firm Deutsch LA making ad campaigns for brands like PlayStation -- you may not recognize that name, but if you've seen a Kevin Butler commercial, you know his work. And as Activision Publishing narrows its focus and energies into a few key brands, notably the aforementioned Call of Duty, tasking a marketing man with running a game publisher starts to make a... (Continue Reading...)


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