Ridge Racer Unbounded will be a brand within a brand

Some of you in the Ridge Racer hardcore may have been a little put out by early video of the edgier Ridge Racer Unbounded, but it appears you needn't worry. During Namco Bandai's Level Up event in Dubai, product manager Kevin Chadine said that the Ridge Racer brand is becoming a larger umbrella with several series underneath it, much like EA has done with Need For Speed, saying of Unbounded that "This is just a different branch."

So don't fret, Ridge Racers. Think of Unbounded less as a new direction and more a sidepath, a shortcut that's being explored. And, assuming this is the first of many, let's hope the side streets down the road have better... (Continue Reading...)

Ong-Bak wants to fight you in a new video game from Studio Hive



Tony Jaa's Ong-Bak universe is being turned into a multiplatform game by Studio Hive, a Thailand-based computer-illustration studio turned game developer. That is, it will be a game developer once it's developed this title -- for now Studio Hive produces art for the entertainment industry and has worked with Square Enix on Front Mission Evolved, and while its illustrations are gorgeous, this marks Hive's first foray into development.

Studio Hive said it will collaborate with Sahamongkol Film International, the production company behind the Ong-Bak movies, to "achieve a much deeper story involvement for all Ong-Bak fans." Hive predicts a 2012 release, which may introduce it to a staple of the video game industry it hasn't yet experienced -- the... (Continue Reading...)


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