Free Xbox Live Gold this weekend, help out with a Guinness world record attempt

Even if you've never joined the prodigious ranks of the Xbox Live Gold subscribers, or whether you've simply allowed your honorable title to fall by the wayside, you can get a temporary pass to the Gold Zone this weekend. From today through Monday, free users will find their status upgraded, giving them access to the online multiplayer functionality usually reserved for their premium counterparts.

Of course, there's no such thing as a free lunch -- Microsoft is asking that folks participating in the freekend help break an extremely specific Guinness world record using Kinect Sports: "The most people running a virtual 100m dash at one time." That ... that can't be a very large number to beat, can it? Regardless, if you'd like to participate (and grab a free Avatar shirt at the same time), check out the... (Continue Reading...)

Stardock's Brad Wardell talks about selling Impulse to GameStop

"Not everyone's goal in life is to run a thousand person company," said Stardock founder Brad Wardell, who just today announced that he's sold the growing digital distribution arm of his company, Impulse, to GameStop for an undisclosed sum. "Certainly the path of least resistance would have been to just grow with Impulse and become a digital retailer, but that's not what I signed up for."

Impulse was originally started as a way for Stardock to distribute its own games and software digitally, and was opened up three years ago to other developers. Since then, it's grown to compete with the big player in digital distribution, Steam. Wardell, speaking with Joystiq in an interview today, said that the growth in revenue actually became a cause for concern. "When Impulse became our number one source of revenue,"... (Continue Reading...)
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