Seen@PAX East: Get your Far Cry 3 themed tattoo right here, right now

Being veterans of the game industry's convention season, we're harder to shock when it comes to bizarre stuff seen on show floors. We've seen food trucks, and crazy shoes, and full-on jets, but we've yet to see a live tattoo application, not to mention one based on a video game.

Enter: Far Cry 3.

Ubisoft hired a local tattoo artist to pre-screen attendees for the tattoo you see being applied just above. Rather than a Far Cry 3 logo, tattooees (not tattooines) are getting a tribal tattoo ripped from the game. Maybe a game logo should have been the way to go -- to help you remember when you explain this art's origin by the time you're 80.Gallery: Far Cry 3 tattoo booth (PAX East 2012)
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Ubisoft profits in 2012, 'core gamers' drive rise in sales

Ubisoft ended the 2012 financial year on the up, reporting a gross profit of €718 million ($917 million) and sales up 2.1 percent to €1 billion ($1.4 billion) year-over-year, according to its financial results for 2011-2012.

Ubisoft ended fiscal 2011-12 with net income of €37.3 million ($47.6 million), up from a net loss of €52.1 million ($66.5 million) in the 2011 fiscal year.

Sales from "core gamers" in Assassin's Creed Revelations, Rayman Origins, Driver San Francisco and free-to-play title The Settlers Online generated €578 million ($738.1 million) in revenue, Ubisoft reported. Casual games brought in €483 million ($616.8 million) in revenue, mainly from Just Dance, Rocksmith and free-to-play title Howrse.
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