Analyst calculates Game's loss from not stocking Mass Effect 3

An analyst has estimated the expected loss for financially troubled UK retailer Game being unable to stock Mass Effect 3 (or future EA products) next week. Analyst Mark Photiades of Singer Capital told the Guardian he expects Game to lose £2 million ($3.2M) in profits.

"Working on the assumption that a decent triple A title sells 0.8m-1m titles in the first few weeks of release in the UK and assuming Game has around 20% share, we calculate that by not stocking Mass Effect 3, Game is potentially missing out on around £6m-£7m of revenues in the UK given the title will retail for £39.99," said Photiades.

Ubisoft played some similar hardball with Game recently during the Vita launch. The situation is already dire for Game. Not having product to sell can... (Continue Reading...)

Assassin's Creed 3 pre-orders set to break Ubisoft records

Ubisoft sent out a press release today boasting massive pre-order numbers for Assassin's Creed 3, stating it's on track to be the highest pre-ordered game in the company's history.

Ubisoft claims pre-orders for Assassin's Creed 3 in its first three weeks reached ten times the pre-order numbers earned by Assassin's Creed Revelations in the same stint. People must really be pumped to do some virtual canoeing.

By E3, which takes place June 5 to 7 in LA, Ubisoft expects pre-orders to exceed total life-to-date pre-orders for Assassin's Creed Revelations in the US, the current Ubisoft record holder. The franchise isn't showing any signs of slowdown, even though Revelations was met with reserved critical... (Continue Reading...)


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45