Activision Publishing CEO Eric Hirshberg on True Crime, Bizarre Creations, the 'Hero' franchise, and transparen

When Eric Hirshberg stepped into the role of CEO of Activision Publishing last July, the company had just begun an ugly, public battle with the founders of Infinity Ward, having fired the creators of the company's Call of Duty cash cow just four months prior. Frequently villanized in the press, the appointment of Hirshberg seemed to indicate that Activision was eager to turn its brand identity around. Hirshberg cut his teeth as CEO and chief creative officer of marketing firm Deutsch LA making ad campaigns for brands like PlayStation -- you may not recognize that name, but if you've seen a Kevin Butler commercial, you know his work. And as Activision Publishing narrows its focus and energies into a few key brands, notably the aforementioned Call of Duty, tasking a marketing man with running a game publisher starts to make a... (Continue Reading...)

Harvest Moon: The Tale of Two Towns headed to DS and 3DS

Harvest Moon: The Tale of Two Towns will launch simultaneously on the DS and 3DS in North America this summer. A 3DS Harvest Moon was previously revealed, but we weren't aware of the dual platform launch.

The latest Harvest Moon plot revolves around two towns torn apart by a rivalry over food. As a new farmer, players will have to choose between the crop-lovin' Eastern-styled town of Konohana or the meat-meat-meat, European-styled Bluebell. In time, players will bring a truce between the towns -- likely by developing an industrial farming complex that buys out both towns and places all the local farmers into indentured... (Continue Reading...)
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